25% More Leads with a Digital Concierge

The Challenge

Healthcare consulting firms like The Waiver Group help healthcare providers navigate complex Medicaid Waiver Programs. Their previous sales funnel leveraged well-placed contact forms throughout their website, but they knew that there was a way AI could supercharge their sales process.

With busy season approaching, they needed a solution to:

• Book more consultations
• Qualify leads without additional manual work
• Demonstrate industry expertise

“The chatbot can help us amplify our presence and establish Waiver Group as industry-leading experts.”

“Gordy understood our business needs as well as the technical process. He built something that aligned perfectly with our goals.”

Mr. Amara Kamara, Licensing & Certification (L&C) Manager at Waiver Group.

Waiver Group turned to Hanakano to bring their chatbot vision to life. Hanakano partner Gordy started by leading strategy meetings to define scope and success criteria for their bot. Lead generation and qualification were obvious starting points, but they also tackled deeper questions about how the bot could integrate seamlessly with existing sales workflows, and how it could amplify Waiver Group’s current marketing strategy.

Always On, Always Engaging

Enter Waiverlyn, a digital concierge that greets each website visitor and invites them to learn and engage. Waiverlyn answers questions about Waiver Group’s services, collects contact information, and books consultations directly from the chat interface without any human involvement.

“We wanted something that would be available even if we weren’t. Something that could book appointments and set people up in our portal while we’re asleep,” said Kamara.

Waiverlyn seamlessly integrates into Waiver Group’s existing Google Business Suite to:

Book consultations automatically

The bot creates Google Calendar events, supplements descriptions with prospect information, adds video conferencing links, and sends detailed email invites to both guests and employees.

Reinforce brand focus

Invitation emails include tailored marketing details to prepare prospects for consultations and highlight Waiver Group’s technology-driven approach.

Streamline lead management

Waiverlyn gathers detailed contact and qualification data, pushes it into the sales team’s Google Sheets, and notifies key team members by email. The sales team is able to stay in their existing platforms and workflows while benefitting from their new AI chatbot.

Waiverlyn also helps accelerate client onboarding. Kamara explains:

“Some of our clients know exactly what they want and want to get started right away. Waiverlyn can send them right to our self-serve portal where they can create an account and start uploading their documents”

“We are supercharged!”

Waiverlyn’s business impact was both immediate and impressive, and their specialists’ calendars began quickly filling up with consultations booked and fully qualified by the chatbot. But there was more:

Specialists at The Waiver Group began to see their calendars filled with events like the one shown here. For each consultation scheduled, the chat bot would also send an email to the specialist and prospect with information about the consultation, links to preparatory materials, and crucial details from the chat.

Kamara summed it up simply:

“I’m a picky person and I’m very satisfied with how it has been so far.”

The Road Ahead

After being live on their website for 3 weeks, Waiverlyn was able to book enough consultations to offset its entire cost of development. This rapid ROI has inspired Waiver Group to think bigger about how Waiverlyn can grow from a tool to a strategic asset that demonstrates Waiver Group’s commitment to cutting-edge solutions. As Kamara puts it:

“When I talk to clients who booked through the chatbot, they’re all impressed. Nobody else is doing a chatbot like this, and it shows how serious Waiver Group is. It shows our dedication and expertise to future clients.”

Are You Ready for 25% More Leads?

Waiverlyn’s story shows how the right chatbot can do more than automate—it can amplify. If you’re looking to achieve similar results and unlock new opportunities for your business, book a free consultation below.